Why? Because when people are passionate, passionate in a positive way, or passionate in a disappointed and angry way, their subconscious overrides their thinking process, and takes over by more clearly and passionately and dimensionally expressing what they didn't get and wanted, or what they got and are grateful for. Then, after you've collected all those from as many books in the category or related category, or alternative category, or discussion groups, now, you go to reviews. If you learn the right nomenclature, you're already ahead of the game. Why? Because most books sell by the promise, and that promise resonating to the desires of the target audience. First thing you want to look at is the best sellers, one through 25, what the titles, the subtitles, the chapter titles are.
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